Bonus for every member Your £247 Known Leader seat at Soul Speaks LONDON LIVE — 15–16 October, The Ecology Pavilion, Mile End Park. Join by 14 October.
Claim your passBecome the name your industry keeps hearing.
Turn consistent visibility into a pipeline of buyers who already trust you before the first call — values-led, story-first, and booked on the podcasts and collabs that put you in front of your next clients.
Founding members lock in £99 for as long as they stay.
The real problem
You're not invisible. You're unconverted.
You've done the brave bit. You've told your story. You've been on the podcasts. You've felt a room go still when you spoke.
So why does every call end the same way? “I love this. I just can't afford it right now.”
They're not broke. They're unmoved. Your story stirs people. It just never makes them want the outcome badly enough to pay for it. And the second you flinch at your price, they flinch too.
Then there's the silence between the good moments.
You had the idea six months ago. You never posted it. Now everyone's talking about it, so you've told yourself it's too late.
So you go quiet. Again. And every quiet week, someone with half your story and twice your consistency books your client.
To your friends, it's “I just need to be more consistent.”
At 2am, it's “Maybe I'm just a behind-the-scenes person.”
You know that one's a lie. That's why you're still awake.
This was never a visibility problem. It's a “they love me and still don't buy” problem. And no one has ever said it to your face.
The pass
One pass. All access. £99 a month.
The full SEEN method, positioning, proof, visibility and the sell, taught and templated.
Your shot at the monthly Headline Slot, live and recorded.
The weekly rhythm: Monday check-in, midweek audio, Friday wins.
A live monthly Q&A with me.
The Backstage Kit: positioning, booking engine, signature webinar and sell-like-you scripts.
A growing Kajabi library that compounds while you're in.
Four months at £99, or £347 to lock it in, then rolling. Doors open 28 September.
Want my eyes on your positioning and your sales calls one-to-one? Add a monthly 30-minute Speak to Sell strategy session for £247 a month, whenever you're ready.
The method
Everything runs on SEEN.
Four moves that take you from loved on the podcast, ghosted on the invoice, to the name people pay to work with. You build one a month. Together they become your engine.
Signature Positioning
Known for one thing. Not vaguely admired for everything.
Get surgical on what you stand for and who it's for, so the right people feel you're theirs before you've pitched.
Evidence Architecture
Turn “she's great” into “take my money.”
The results and credibility markers that let your authority do the selling, long before the first call.
Ecosystem of Visibility
Consistency, minus the willpower.
A weekly rhythm that keeps you seen, plus a repeatable engine for podcast and collab spots in front of ready-to-buy rooms.
Narrative That Sells
A story that moves people toward you, not just to tears.
Built on the Story Alchemy Formula, and the spine of the signature webinar you'll build to headline the room.
You show up once. It compounds.
The headline slot
Every month, one member takes the stage.
One member. One signature webinar. Live, and professionally recorded. It's the room's biggest moment. It could be yours.
Earned, not handed out.
Complete your Signature Session build and the mic is yours. The work is the qualifier, which is exactly why the room actually watches.
The recording is the prize.
Even a small room hands you a polished webinar to pitch, post and sell with all year. The value isn't the headcount. It's the asset you keep.
Your safe first time.
Practise the bigger, on-camera you in a room that's rooting for you, long before you ever do it in front of the world.
A free stage with no recording and no next step isn't exposure. It's unpaid labour. This is the opposite: your stage, your recording, your next step.
Backstage Pass TV
Backstage Pass TV, in the lead-up to Soul Speaks LIVE.
Appear on Soul Speaks.
Get interviewed by Laura Beddoe-Collins, then broadcast across every platform we run. Your story and your expertise, put in front of the rooms full of the buyers you actually want.
How your month works
Not a feed to scroll. A rhythm that carries you.
Consistency is the whole promise, so the container paces you. It's built for the founder ready to make impact, to create change and start showing up intentionally every time. Here's the beat.
Every week, inside WhatsApp
Monday
Check-in. Name your visibility focus. Commit to what you're putting out this week.
Midweek
Audio drop. A voice note from me with this week's SEEN move, in your ear, ready to action.
Friday
Wins. The room shares what they posted, booked and closed. Momentum you can borrow.
Every month, four beats
Theme drop
The month's SEEN pillar, taught and templated in your Kajabi library.
The Headline Slot
One member runs their signature webinar, live, and keeps the recording.
Live Q&A with me
Bring your positioning, your pitch, your half-built webinar. Leave with your next move clear.
Build and prep
Implement what you've learned, and ready the next member to headline.
Where the rhythm takes you
Week by week, you build real momentum in your personal brand. You stop being the best-kept secret and become the known leader in your industry.
Everything you make is yours to keep. The library compounds. The WhatsApp keeps you moving.
The Backstage Kit
Access is nice. Assets are better.
Ninety days in, this is what's actually in your hands. Not a login you stop using. Things you keep.
Your SEEN positioning
The values-and-story foundation, and the one line people remember you by.
A booking engine
Target list, pitch template and tracker, so podcast and collab spots become repeatable, not lucky.
A recorded signature webinar
Your headline asset: a polished talk you own and can gather leads with all year.
A way to sell that sounds like you
The language that moves people from “I love this” to “how do I pay you,” minus the bro-marketing ick.
Ninety days in, you have assets, a rhythm, and clients who say yes. Not just access.
Where it sits
Backstage Pass gets you known. The next stage gets you paid.
Get booked and paid on live stages.
The room where your whole speaking business and legacy get built.
You have to be known, and able to sell, before you get paid to speak. This is where that starts.
Before you talk yourself out of it
Two things are about to stop you. Let's have them out.
“What if I invest and it doesn't work out?”
The honest risk isn't spending £99 and it not working. It's twelve months from now looking exactly like this one. Same silence, same “I can't afford it” calls, watching people with worse stories book your clients. This is built for the founder ready to make impact, so it runs on a rhythm, not willpower. You don't have to be perfect. You have to show up.
“What if my old colleagues see me on camera and the office jokes about me?”
I left a corporate sales floor to do exactly this, so I know what it costs to be seen as the bigger version of yourself. Here's what I learned: the ones who laugh are the ones who never dared. And half of them will message you privately, “how are you so brave, I wish I could do that.” Those colleagues aren't your judges. They're the room you're outgrowing. Their discomfort is just the sound of you leaving it.
About Laura
I help purpose-led founders become impossible to ignore.
Women have been conditioned to shrink their gifts for far too long, and the name nobody hears never gets the enquiry. Staying the best-kept secret doesn't just cost you reach. It costs you the clients, and the life, your work has already earned.
I left a corporate sales floor to build this, so I know what it costs to be seen as the bigger version of yourself. I blend speak-to-sell strategy with story and identity work, the Story Alchemy Formula, nervous-system work, and 20+ years across sales, PR and event hosting, trained as a solution-focused psychotherapist and hypnotherapist. It's not about posting more. It's about becoming someone who can't be ignored, and who can name her price without shrinking.
I host Soul Speaks: Lasting Legacy, a podcast that's reached the Top 100 business chart three times. My community has grown to 24,000 across every platform, and inside Soul Speaks: Lounge, my private online space, more than 900 members show up and stay active. I help values-led business owners get consistent, get known, and get paid. Backstage Pass is where that begins.
Questions
The things you're wondering.
When does it start?
Doors open 28 September. Join at the open and you lock in the founding £99 rate for as long as you stay.
I'm already on podcasts and stages. Isn't this for beginners?
No, it's for you specifically. If you're getting the exposure but still hearing “I can't afford it,” your gap is positioning and conversion. That's exactly what SEEN builds.
How is this different from Steal The Stage?
Backstage Pass makes you consistent, gets you known, and turns your own audience into £1k+ clients. Steal The Stage gets you booked and paid on live stages. This is the on-ramp; the Circle is the step up.
I don't want to be salesy. Is this that?
The opposite. You'll learn to sell in a way that sounds like you, which turns out to be the version that actually converts.
How does the Headline Slot work?
Each month one member runs their signature webinar live. You earn the slot by completing your build, and you keep the recording as your own asset.
How does payment work?
Two ways in: four months at £99 a month, or £347 to lock it in. After that it's rolling, so you stay for as long as you feel you need it, and step away once you've got what you came for.
What if I want one-to-one?
Add the monthly Speak to Sell session for £247, or step up to Steal The Stage when you're ready to get paid on stage.
Doors open 28 September
Stop being the best-kept secret they should have booked.
You've got the story. You've done the brave bit. Now build the rhythm that keeps you seen, and the skill that turns “I love this” into “how do I pay you.” Claim your founding pass and stop starting over.
Four months at £99, or £347 to lock it in, then rolling.
